Benefits of Customer Relationship Management Software
“The true business of every company is to make and keep customers”.
What is CRM?
Customer relationship management is any tool, strategy, or process that helps businesses better organize and access customer data compiled from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and social media to manage company's interaction with current and potential customers. It also connects your different departments, from marketing to sales to customer service, and organizes their notes, activities, and metrics into one cohesive system enabling unparalleled coordination across teams.
Benefit of CRM
Features of CRM Software:
- Customer Satisfaction: One of the prime benefits of using CRM is improving customer services and customer satisfaction. You can provide better service to customers through an enhanced understanding of their issues. For instance, to resolve an issue for a customer, your representatives will be able to retrieve all activity concerning that customer, including past purchases, preferences, and anything else that might help in finding a solution quickly. In our Customised CRM Software we provide a comprehensive complete and easy-to-access data warehouse visible to the customer service representative.
- Better Internal Collaboration: Sharing customer data and facilitating communication channels between different departments will enable you to work as a team and help optimize the customer experience—one of several major benefits of CRM. Each employee will also be able to answer customer questions on what is going on with their product or service. By functioning as a well-informed and collaborative team will help increase the company’s overall efficiency and offer a better service to customers. With the help of our collaboration tools embedded in the CRM system , you can create a workflow and allow others to access, view and make changes, and whatever modifications are made on data and files are will be synced across all users.
- Improved analytics and reporting: CRM helps you in creating insightful reports that accommodate teams visualize business performance. One can view all the important statistics and information such as customer information, sales goals, and performance reports in a customized central dashboard. With better reporting data, you can make efficient decisions to reap the rewards in customer loyalty and long-run profitability and seize untapped opportunities. Our tailored made CRM System provides analytical tools including customer segmentation, performance index, etc on a userfriendly module.
- Maximize Your Business Performance: CRM system helps maximize your business performance by increasing your up-sell and cross-sell opportunities. Up-selling is where you offer customers an upgrade or premium products that are related to their purchase. Cross-selling is where you offer complementary products that fall into the same category of their purchase. Both these sales strategies can be easily conducted with a CRM, as you will have a precise understanding of their needs, and patterns of their purchase. Having this information in a central database means that when an opportunity arises, your sales team can tap into that opportunity.
- Contact Management
- Lead Management
- Lead Segmentation
- Automated Marketing
- Email Integration
- Social Media Integration
- File Sharing
- Communication Tools
- Customer Supports
- Analytics and Reports
- Document Management
To read comprehensively about features of CRM Software please click here
Our CRM Development Services:
At iShore Software Solutions, we design, develop and help you implement a comprehensive custom CRM platform with unique features to provide efficient mechanisms of business processes automation and maximizing overall efficiency and productivity. Our custom CRM software development services include CRM integration with your corporate software, upgradations of your existing CRM software, and Customization of third party CRM Software.
To know more about our CRM Software Development Services please visit here